Emerging market locations that offer the greatest opportunities to multinational corporations are typically those locations with the lowest standard of living. Not only do they lack amenities necessary for expatriate managers and their families, but basic human requirements such as clean air and drinking water are often not readily accessible.

Sealand’s own recent survey targeted at a cross-section of expatriate managers operating in Asia revealed the following lifestyle priorities (listed in order of importance) in a typical hardship posting:

In response, Sealand has developed the “fully integrated expatriate residential community" to serve these lifestyle needs.

Sealand provides and manages on a day-to-day basis corporate housing in a landscaped setting which features all the necessary amenities that expatriate families would be accustomed to back at home.
Poor living conditions are a significant issue for expatriate managers and their families, and pose a human resource problem for the multinational corporation.
The fully integrated expatriate residential community resemlrles the expatriate manager's lifestyle back at home.
All municipal services and utilities are engineered, imported, constructed, and managed to western standards.
Facilities management is under Sealand's control and is therefore maintained at a consistently high standard.
Servicing expatriate lifestyle needs by providing recreation, healthcare, and education
Eflective planning, architecture, and engineering are the key elements to suceesfully implementing western standard management operating systems.
Management Cantinuityc is a critical factor in a company’s success, especially for start-up operatios.
Creating soft infrastructure benefits the multi national corporation, the expatriate family, and most significantly, the emerging market economies.
Solid baking form four of the largest financial institutions in the world