Emerging market locations that offer the greatest opportunities to multinational corporations are typically those locations with the lowest standard of living. Not only do they lack amenities necessary for expatriate managers and their families, but basic human requirements such as clean air and drinking water are often not readily accessible.
Sealand’s own recent survey targeted at a cross-section of expatriate managers operating in Asia revealed the following lifestyle priorities (listed in order of importance) in a typical hardship posting:
In response, Sealand has developed the “fully integrated expatriate residential community" to serve these lifestyle needs.